Between 2014 and 2017, the number of visitors to subscription box websites increased 800 percent. In the United States alone, there’s an estimated 5.7 million subscription box shoppers. The business model is not a new one, but the relatively recent advances in ecommerce and delivery has substantially boosted its popularity. Though some say the “fad” has “peaked,” there are still around 500 types of subscription boxes to choose from. Where did the subscription box model spring from? And what does its future involve?
Beauty comes knocking
In New York City in 1886, Avon was “The Company for Women.” While men worked all day, women stayed back tending to their home and children. These women needed a means of feeling sexy and alive, and sweet-smelling perfumes made that happen. Though founder David H. McConnell wasn’t a woman, it didn’t take him long to understand that his side hustle beauty products … Read the rest