But as Zott explains, the energy of Inditex’s enterprise model is its use of real-time, customer-pushed info flowing swiftly between its sales shops and designers.

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Zara’s summer sale is right here, and first issues first, take a deep breath. Inditex mentioned it was focusing on areas like “location intelligence,” ultrasound know-how used to track footfall in stores, as well as virtual assistants to help customers. Inditex does not view … Read the rest